Our story

Welcome to the New Era of Luxury Hair

In 2024, New Erà Extensions was founded with a mission: to bring luxury, longevity, and quality to the world of raw hair extensions. Created by Janiya Brackenridge, this brand is more than just hair it’s a movement.

For as long as I can remember, I’ve been passionate about beauty and hair. I know firsthand how transformative the right hair can be—it’s more than just a style; it’s a statement. Growing up, I was always fascinated by the way high-quality hair could boost confidence and elevate a woman’s entire look. But I also knew that finding luxurious, long-lasting raw hair wasn’t always easy. That’s why I created New Erà Extensions—to give women access to authentic, high-quality hair that lasts.

At New Erà Extensions, we hand-select the finest raw Indian and Vietnamese hair, ensuring unmatched quality, softness, and durability. Whether you’re stepping into a new phase of life, upgrading your style, or embracing your beauty with confidence, our hair is designed to move with you naturally, effortlessly, and beautifully.

This is more than just hair. This is your New Era. Welcome to luxury.🩶🤍